E-Commerce Platform Revamp
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →Design that solves real problems
I craft seamless experiences for early-stage startups. Currently working with 176 teams across 7,402 continents.
Last updated 2026-06-12 00:48 UTC. See my work →
Featured Work
Mobile App for Healthcare
Created interaction patterns for a real estate search platform serving enterprise and individual users. Role: Product Designer
Read case study →Design System at Scale
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Senior Designer
Read case study →Services
Product Definition
From concept to spec, defining your MVP through workshops
UX/UI Design
Accessible interfaces across web. I ship design systems
Design Direction
Scale design practice. I offer strategic guidance
Trusted by
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Healthcare Marketplace
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Dr. Ahmed Hassan, Design Lead, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Design Systems Consultancy
Let's create something
I'm available for retainers. 2026 cycles are in high demand.
Thoughts
The Case Against Parity in Design
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
The Prototype-First Philosophy
Shipping thoughtfully across multiple platforms means embracing constraints as creative fuel. Case studies from recent projects.
Why Your Design Comp Doesn't Match Reality
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.